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New chief at VFF eyes closer links with consumers | North Queensland Register

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NEW VICTORIAN Farmers Federation chief executive Jane Lovell believes agriculture has an excellent story to tell, but it needs stronger links to consumers and the community to do so.

Ms Lovell, who has a background in areas as diverse as plant pathology, politics and quality assurance, said providing a solid platform for agriculture to be able to demonstrate its credentials was a key goal in her new role.

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